Fruitlands Museum is an engaging combination of 4 distinct museums and a gorgeous landscape. Though the museum is made up of 5 distinct parts, there is a sense of unity across the collections. The concept of this visual system is take that sense of unity, and bring it into Fruitlands Museums branding. In order to merge and represent all of Fruitlands dynamic collections in a manner that embodies the heritage, arts, and nature, inspiration was pulled from the stitchwork and beadwork seen within the collections. The idea was to modernize their brand without losing the sense of their deep, rich and inspiring roots in heritage, art, and nature.